PRESS RELEASE

Primary 
is proud to present the third iteration of OMGWTF, a group exhibition featuring Alic Brock, Dustin Emory, Neil Gall, Hell Gette, Ellon Gibbs, Typoe Gran, Piero Penizzotto, Cameron Platter, Hunter Potter, Jeffrey Sincich, Bradley Sizemore, Francisco Tavoni, & Wade Tullier.

In one form or another, this exhibition is hell-driven, sprinting down the asphalt under a new moon, accelerating just before daybreak, hinting at rhythms and war drums, folklore, or nothing more. It is a search for salvation, living through strange times, not judging things out of their control, declaring a mood of disillusion, and watching the decaying city with a cool detachment. 

It could be more for the sake of more, a maximalist playground, a 42-gallon contractor bag filled with mini chocolate bars fashioned into a polka-dotted bindlestiff, a desire to be overwhelmed. 

It's how you felt when borrowing your older sister's size five fuck me pumps, recognizing you wear a size six, and struggling through them two nights in a row, blisters and all, because you know you're a stunna, and that's all that truly matters in this world on fire. 

It is an opportunity to watch two underdressed friends celebrate the eats they bought and brought to the gala; they seem like kind guys, a couple of odd fellows who would share a bite if asked appropriately. 

Personally, it became an exercise in breathing, a stranger handing us a memory, an obstacle, a temptation in league with the devil; real recognizing real, vulnerability for all makes and models, a park that goes on forever, a third eye, and five grams of psychedelics taking you far beyond the littlest death. 

The exhibition title, OMGWTF, is a contemporary cultural acronym commonly associated with a wide range of passionate responses. It is being utilized here as a compass. It serves as a reminder that instinct and intuition, as opposed to academia, are unrivaled gifts to be built upon in the execution of creativity.  

Ultimately, this presentation is the cultivation of unpredictability and the result of a dedicated search for honest works.

Opens December 4, 2023 at 4 PM
On view until - January 16, 2024


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Primary (Est. 2007) is a context and research-driven curatorial collective with an emphasis on public art. We thrive amongst the self-taught, working-class misfits, who explore the margins of a new Americana through pungent, human-focused narratives. Our program engages with the raw and uncanny, celebrating border voices, bootleg culture, and intergenerational commentary, connecting the new and unseen with broader audiences and evolving collections.